A recent study from the Pew Research Center found that even though 2022 was a mixed bag for Republicans, they took control of the U.S. House of Representatives in large part because of their strength in higher turnout compared to Democrats.
Why It Matters: There is always a debate whether an election is a persuasion or a base election. These findings show that Republicans won the House because they turned out more of their base voters, not because they persuaded more Democrats and Independents to vote Republican.
By The Numbers:
The Bottom Line: Looking ahead to 2024, there is an opportunity to not only win the turnout battle again, but persuade swing voters, too. While our politics have become more partisan, there are still swing states and districts where victory hinges on the margins. Early identification, followed by brand awareness, persuasion, and a solid get-out-the-vote operations will be critical in 2024, especially in states where down ballot candidates must run ahead of the top of the ticket.
