MTV reality-star Spencer Pratt set the internet ablaze with his creative AI videos that sparked conversations from Hollywood, CA to Huntsville, AL. A new poll by UC Berkeley’s Institute of Governmental Studies was co-sponsored by the Los Angeles Times asked voters across California what sources they rely on to get news and information about election-related issues. The survey had interesting results.
By The Numbers:
Almost half of registered California voters said they got their information from the official voter guide. Another 44% said they got their information from television news; 39% from newspapers (online or print); 39% local television news; 37% said from Google or other search engines; and 35% from social media.
Breaks across generations showed that younger voters (18-29) heavily relied on television news (57%), local TV (67%), and family, friends, and neighbors (45%). Older voters (65+) relied on the voter guide the most (58%), news outlets (57%), and search engines (48%).
The Bottom Line: These numbers are a reminder that voters are not monolithic and even as technology evolves and changes the way voters digest information, it’s important to understand the electorate and use data to meet the voters where they are. Just because something trends in the algorithm doesn’t mean that’s where the voters are learning who to support.
